Medium Roast 

Medium roast coffee balances origin flavour with sweetness and body.

Definition: Roasted between first and second crack.

Flavour profile: Balanced acidity, caramel sweetness, and rounded mouthfeel.

Popularity: One of the most widely consumed roast levels.

Versatility: Works well for espresso and filter brewing.

Bean appearance: Medium brown, minimal oil.

Why it matters: A crowd-pleasing balance of flavour and comfort.

Related terms: Light Roast, Dark Roast, Espresso, Brew Ratio, Extraction.